Building a data platform is not just about technology. It's about adoption.

In this session I'll share the hard-learned lessons from a data platform initiative that failed because we never engaged the business end-users it was built for. The architecture was sound and the pipelines ran, but nobody came.

You'll learn why selling the platform's value to stakeholders is as critical as the engineering. You'll also see how aligning with real business needs turned that failure into a success.

You'll leave with practical strategies for making your data platform a cornerstone of business decision-making instead of a forgotten project. These are the foundations that make later work, such as AI on top of your data, actually pay off.