A hotel should not be viewed as separate departments and tools. Access control, check-ins, the website, direct bookings, administrator work, and additional services are connected parts of one revenue system.

In this session, Dmitry Sotnikov shows how different hotel processes influence each other and how weak points in one area can affect total revenue.

The session explains why control of internal processes and development of direct sales should work together: the hotel needs to see what happens inside the property and also strengthen its own channels for attracting guests.

Participants will understand how to look at the hotel as one system: guest, check-in, access, website, booking, additional services, and revenue control.

Target audience: hotel owners, hotel managers, hospitality technology specialists, sales teams, marketers, and people responsible for internal processes and direct bookings.

Format: practical session on hotel processes, hospitality technologies, direct sales, and revenue control.