Hotel revenue can grow not only through higher occupancy or additional advertising. In many cases, part of the money is already inside the hotel, but it is lost in processes that are not visible enough to the owner.

In this session, Dmitry Sotnikov shows how hotels can increase revenue by improving control, strengthening direct sales, making the website more effective, and making internal processes more transparent.

The session focuses on practical areas that affect revenue without lowering guest service quality: check-in control, administrator work, direct bookings, additional services, website performance, and reducing dependence on aggregators.

Participants will understand where to look first if the hotel has guests, but the financial result is weaker than expected.

Target audience: hotel owners, hotel managers, heads of sales, hospitality marketers, administrators, and specialists responsible for revenue, occupancy, and internal control.

Format: practical session on hotel revenue growth, process transparency, and direct sales.