A hotel website should not be just an online business card. It should help the hotel receive direct inquiries, reduce dependence on aggregators, and sell additional services through its own channels.

In this session, Dmitry Sotnikov explains how SEO promotion can help a hotel attract guests directly through its website.

The session covers typical reasons why hotel websites do not sell: weak structure, unclear guest journey, lack of direct booking logic, poor visibility in search, and insufficient presentation of hotel services.

Participants will understand how to look at a hotel website as a sales tool, what prevents guests from contacting the hotel directly, and how SEO can strengthen the hotel's own sales channels.

Target audience: hotel owners, hotel managers, heads of sales, hospitality marketers, and specialists responsible for direct bookings and hotel website performance.

Format: practical session on hotel website promotion, direct inquiries, and SEO for hospitality businesses.