Hotel owners often see occupancy, guests, and staff activity, but still do not understand why revenue is lower than expected.

In this session, Dmitry Sotnikov shows where hotels commonly lose money inside their own processes: unrecorded check-ins, weak control, a website that does not generate enough direct inquiries, dependence on aggregators, and missed sales of additional services.

The session focuses on practical points that directly affect hotel revenue: check-in control, direct bookings, SEO promotion, the hotel website, administrator work, guest journey, and internal process transparency.

Participants will understand how to identify weak points in hotel operations, how access and check-in control are connected with revenue, and how the website and SEO can help return part of sales to the hotel's own channels.

Target audience: hotel owners, hotel managers, heads of sales, hospitality marketers, administrators, and specialists responsible for occupancy, direct sales, and process control.

Format: practical talk based on hotel business experience. No complex theory and no general advice.