Look, it should be easy, right? "Build it and they will come." "Just tell them what to do." Whether you're trying to foster a community (technical or otherwise) or a team (large or small), there are definitely some dos and don'ts. After more than 20 years of discovering a lot of the don'ts and a few of the dos, I'd like to share. This is *my* way of building a team, of creating a community... my way of *leading.* How to share a vision of a brighter tomorrow, and how to convince people to step up and join you on the journey. How to elevate others, how to win their participation, and how to succeed... as a group.