A focused session for pharmaceutical companies, medical reps, and marketing teams on the most common pitfalls in pharma marketing and selling — and how to solve them. It covers the regulatory and ethical constraints unique to the sector, how buying cycles differ from regular corporate products, and how to align marketing spend with measurable commercial results. Attendees receive practical frameworks and question checklists they can apply immediately to improve customer experience and sales performance.

Delivered at Al-Ahliyya Amman University, Jordan (2025) and aligned with themes from the International Pharmaceutical Federation & UNESCO Conference (Egypt). Target audience: pharma marketing managers, medical reps, and sector executives. Preferred duration: 45-90 minutes. Available in Arabic and English.