A keynote for senior management and marketing teams on connecting marketing creativity to real business results. It shows how to grow sales, cut ineffective marketing spend, and tie marketing decisions to profit and loss — especially in Arab markets under constant economic pressure. Built on field experience across 41 industries and 22 countries, the talk turns strategy and consumer-behavior concepts into practical tools and question frameworks teams can apply immediately.

Based on 24 years of marketing-consulting experience with 200+ companies across 41 industries and 22 countries. Target audience: senior management, marketing and sales leaders. Preferred duration: 45-90 minutes. Available in Arabic and English.