Session
We Downloaded Our Lives: What Companies Really Know About Us
The internet never forgets. We've all heard that before. But what does that really mean? In this talk, we show the chaos, the biggest insights and the weirdest details that come back when you invoke your European right to your own digital history.
We asked hundreds of companies for our personal data: online shops, social networks, advertisers, health insurers, dating platforms, and so many more. We received everything from hand-redacted PDFs to gigabytes of CSV and JSON files, and tried to reconstruct our online and offline lives. We turned to AI to handle the heaps of data, and before we knew it, it had assembled an almost complete biography of our lives.
In this talk, we will unpack all the datasets we got: small online shops, medium-sized tech companies, and the Silicon Valley giants. Using this data, we try to analyze our own behavior: Have we truly never ghosted anyone while dating online? Can we tell where we went on vacation ten years ago? And do we even want to know what our search history reveals? In true “what could go wrong?” spirit, we will run a live demo on our own data. Let's face the most embarrassing things companies already know about us!
Dennis Schulz
TNG Technology Consulting GmbH, Senior Consultant
Heidelberg, Germany
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