Session
Dynamic Offer and Payment Personalization (DPP)
Cart abandonment plagues e-commerce, with 69.8% of shoppers ditching carts in 2023 (Statista, 2024), costing $1.2 trillion yearly. This session unveils 'Dynamic Offer and Payment Personalization (DOPP),' a novel system that slashes abandonment by adapting payment options like digital wallets (49% adoption, eMarketer, 2024) or BNPL in real time using behavioral data and machine learning. A pilot with 10,000 transactions cut abandonment by 28%. Join us to explore DPP’s mechanics, see live data, and discuss its potential to transform checkout experiences. Perfect for retailers and tech innovators seeking actionable solutions.

Durga Krishnamoorthy
Senior Product Manager | Head of Market Research | Driving Digital Product Innovation for Kroger at Cognizant
Pittsburgh, Pennsylvania, United States
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