Today’s travelers are seeking more than places to stay. They want stories worth sharing. This session explores how destinations, historic hotels, Main Street districts, and attractions can turn authentic local lore into powerful tourism drivers.

From legends and notable past guests to quirky history, hidden landmarks, and community folklore, attendees will learn how to transform underused stories into social media campaigns, earned media opportunities, themed events, walking tours, and overnight visitation.

Using real-world Florida examples, this session highlights how storytelling can strengthen destination identity, increase engagement, extend visitor stays, and inspire repeat travel without requiring large marketing budgets.

Perfect for DMOs, lodging partners, downtown organizations, museums, and attractions looking to stand out in a crowded travel market.