Before a project happens, somebody has to pay for it. Usually that involves a sale. In this talk I'll be talking about what I have learned in my journey from software development to consultancy and sales. Firstly we'll consider and then demolish some stereotypes, talk about why sales is important to technical people and emphasise why everyone is a sales person sometimes before finally talking about dealing with customers.

Intended as fun and informative talk to help developers understand the customer facing side of business