Small and Medium sized businesses can only do so much to drive business while managing and operating. Avoid the need to hire external resources, and instead, leverage Dynamics 365 Marketing to automate and improve lead conversion and customer excellence.

Hosting a great webinar, event, or publishing an informative resource to generate potential prospects or provide great customer experience is great but how are you driving attendance, creating trust, and facilitate connecting the dots between their needs and how you can help.

This session we will overview how to use and improve email marketing by leveraging:
- Improve Repeatability & Speed with Content Blocks/Templates
- Divide and Conquer with Segments/Marketing Lists
- Understand You Audience Better with a Scoring Model
- Create Incredible Emails
- Create personal and details funnels with Customer Journeys