While marketing has given birth to many forms of lead acquisition and nurturing over the years, few create a direct line to your audience the way emails can. It provides an approved line into your potential client or potential client’s inbox.

Luckily, the best part of Dynamics365 Marketing is its email and funnel capabilities. Create email funnels for every persona and scenario with ease by attending this session.

This session we will overview how to use and improve email marketing by leveraging:
- The Importance of Personas (Target Audience)
- Improve Repeatability & Speed with Content Blocks/Templates
- Divide and Conquer with Segments/Marketing Lists
- Understand You Audience Better with a Scoring Model
- Create Incredible Emails
- Create personal and details funnels with Customer Journeys