This presentation explores generative AI, showcasing intriguing real-world cases that demonstrate its potential and raise ethical challenges. We delve into AI's impact on authorship, intellectual property, and information manipulation, while discussing employment concerns. To address these challenges, we investigate what organisations are doing for transparency, accountability, and interdisciplinary collaboration. Join me as we navigate through captivating cases, uncover new ethical dilemmas, and discuss vital next steps for responsible AI usage.