Picture this: the Power BI Report you've been developing for months is finally ready to be presented to your users. Before you send the link to your users, learn about some simple visualization techniques to make your reports more understandable and intuitive for your audience. In this session, I will demonstrate how to use DAX to create conditional color format measures, to filter slicer items, and to display the last refresh date in visuals. I will also explain best practices in ensuring branding standards, such as using background images and template files. The more effort you devote to the design upfront, the less time you will spend down the road fielding questions and support requests from your users.