Why women need more tech, why tech need more women, and ideas on how to make it happen.

What is the deal with women in IT?

Where are they hiding and why aren't they returning your calls?

I managed to achieve a 40% female ratio in my former admittedly small team of programmers and have some thoughts I'd like to share.

I had some theories on what was going on and decided to test it with a small-scale survey with questions on what life in tech is like for those identifying as women. The results were both surprising and not, and I will share it in this session.

Before you start recruiting diverse, think through why you're doing it, and how important it is to you. You will face obstacles, and you will need to be prepared.

In order to attract women to you company, you will need to do everything you are hopefully already doing to attract men - building a strong employment brand, providing a good technical stack, a thriving environment, possibilities to grow and advance your career, writing good and modern adverts, making sure your interviews is two-sided etc.

But you also need to make sure that the message is compatible with values more likely found in a female professional.

I will share my views and experience in all these fields, and maybe we can find some new ideas together?

Key points:
• Make your add appeal to female talent
• What you can expect to gain from it
• How to retain the experience
• Creating the right environment to let diversity shine