Perceived page speed is all about the first visual impression. But what if you could make it seem to be even faster than it really is? What if we could make use of the strongly filtered and interpreted human perception of speed?

This talk will dive deeper into human perception and the assumptions we all make intuitively. You will learn how to manipulate time perception to make your page seem even faster than it technically is. This will include embedded content placeholders to provide a smooth loading experience, the clever use of animations and optimistic UI elements, as well as skillful distractions.