Professionalism is, in so many ways, a dirty word. In an industry that’s progressive and curious, the very suggestion can feel like a straitjacket—especially if you pride yourself on not being “normal”. This session is all about embracing the core of who you are while still nailing the basics of professionalism. We’ll explore how technicians and owners can work together to build better businesses, deliver for clients, and grow as people (without losing their minds or their quirks).

For technicians, we’ll cover practical tips on professionalism to make you look good for professional growth, client connections, and personal relationships. For owners, we’ll dive into how “old-school” ideas of professionalism can push great people out—and what to do instead.

Packed with humor, real talk, and actionable advice, this session will help you navigate the workplace as your authentic self. Let’s make professionalism weird, in the best way.