The AWS Well-Architected Framework provides a structured approach for reviewing and improving cloud architectures, but generating generic reports can limit your ability to communicate the full value of your services to clients. In this technical session, we will explore how to build custom reports using the Well-Architected API, providing more flexibility and authenticity in communicating the results of your Well-Architected reviews to clients. I'll start with an introduction to the Well-Architected Framework and the API, before going into a technical deep-dive where we will examine how to build a custom tool for generating custom reports. Along the way, I'll share lessons learned and best practices for working with the Well-Architected API, and discuss how you can use custom reports to differentiate your services and improve client satisfaction.