Microsoft's Data Lifecycle Management (DLM) technology helps organizations with "in-place retention management" which allows them to archive by design, while at the same time not interfering with the productivity of their knowledge workers. Technology is native to the cloud and provides in place archiving for Exchange Online, SharePoint Online, Teams and other M365 locations.
Organizations that must comply to the Archival law or organizations that need to retain and dispose of information to comply with other legislation and/or policies find it challenging to guarantee that they are retaining all data that needs to be retained and that they are disposing everything they need to dispose.
Many organizations don't know where to start and how to plan for the lifecycle of their data.