This panel will explore simple yet effective ways that Web2 brands can leverage the utility of NFTs to cut-through, acquire and retain customers.

Walk outside and ask a member of the public what an NFT is and you’ll get an array of negative responses. Why? Because NFTs are widely recognised as an investment. People who have cash to burn, unfazed by market volatility.

In reality, the bear market has led to the cross-pollination of innovators in the NFT space. Brands who are responsible for mass adoption now recognise the utility of NFTs beyond an impulsive PFP purchase yielding little other than materialistic value. Simple ways they everyday brands can integrate NFTs that will eventually lead to mass adoption of NFTs and something that one day, we will be unable to build brands without.