User Personas have been a mainstay of UX design since practically the beginning of UX design. But they’re actually not great tools for designing and building inclusive digital experiences. This session will introduce the idea of “Audience Mindsets” as a replacement for traditional User Personas. We’ll take a little trip back into the history of user-centered design and design thinking to look at the origins of Personas and then look at how product design has evolved and where we are now. We’ll get deep into how to define Audience Mindsets and how to use them in Design and Development.