The agency market is consolidating. Acquisitions, mergers, and closures are happening across the industry. Some get a press release and many happen quietly, and few leaders get to hear how one actually went.

In 2026, Mediacurrent, a long-standing Drupal agency, combined with Rhythm, a marketing agency, to form Current. Two delivery models, two pricing structures, two service lineups, two client bases, and two teams became one.

This session is a firsthand account, told from inside the integration. Expect what went well, what didn’t, and what nobody saw coming. Many Drupal agencies will face a version of this decision as acquirer, target, or partner, and few publish the mechanics. Attendees will leave with questions to ask before and after a deal and a realistic picture of the first year.