(Hands-on, solution-driven, with real-world Kenyan & East African case studies)

In East Africa’s fast-changing market, it’s no longer enough to make a sale, you have to make it memorable. In this session, we’ll reveal how to use Dynamics 365 Sales, Customer Insights, and the Power Platform to craft 5 AI-powered customer experiences ("moments") that consistently build loyalty, trust, and repeat business.

Forget theory, this is a step-by-step, demo-rich session that equips you to:

🔹 Turn CRM data into action with AI-driven next-best actions
🔹 Personalize follow-ups using Power Automate flows
🔹 Predict customer needs with Dynamics 365 Copilot
🔹 Create seamless engagement across WhatsApp, SMS, and email
🔹 Align sales and support teams around one powerful customer view

We’ll also spotlight real Kenyan and East African use cases; from agribusinesses improving field sales, to retail brands increasing reorders through customer sentiment analysis. Whether you're a CRM consultant, business leader, or tech pro, you'll walk away with a customer engagement blueprint you can deploy immediately. No code required!

🌍 Why This Session Is a Must-Attend:
This session delivers what our region needs most: practical, contextual, and fast-to-implement solutions that unlock the real power of Dynamics 365. We’ll bridge global tech with local realities; low conversion rates, missed follow-ups, and underutilized CRM systems using tools that many teams already have, but aren’t maximizing.