Submission Type
Workshop (45 mins)

📝 Submission Description
In today’s competitive digital marketplace, retail and e-commerce brands are turning to AI and data analytics to stay ahead. This hands-on workshop will explore how emerging AI technologies are transforming the customer journey—from hyper-personalized recommendations and predictive inventory to dynamic pricing and intelligent customer service.

Participants will get a behind-the-scenes look at AI-driven tools that optimize marketing, automate operations, and elevate customer experiences. We'll walk through real-life use cases from both global brands and agile SMEs, highlighting the strategies that drive ROI. The session will also include a live demonstration of how AI-powered platforms like recommendation engines and customer journey mapping tools work in practice—no coding required.

Whether you're a tech-savvy marketer, data leader, e-commerce strategist, or startup founder, this session will equip you with the insights and skills to leverage AI effectively and responsibly in your retail or e-commerce business.

Key Takeaways
Learn how AI is driving personalization in the retail and e-commerce customer journey

Understand predictive analytics for demand forecasting, inventory optimization, and targeted campaigns

Discover tools and frameworks to automate and scale your retail marketing strategy using AI

Explore ethical and practical considerations when deploying AI in customer-facing applications

Gain actionable insights through live demos and hands-on tool walkthroughs