Too many ERP projects in the region treat transformation as a purely technical upgrade. The reality? Technology alone doesn’t deliver value — people and process do. In the Middle East’s fast-moving business climate, adoption is the make-or-break factor that decides whether an investment in Business Central pays off or stalls.

In this session, Emma Beckett, Founder & CEO of Fortitude 17 and former international athlete, explores why ERP success requires the same ingredients as elite sport: discipline, standards, and practice. Drawing parallels between coaching a team and leading a transformation, Emma highlights how structured testing, user readiness, and continuous feedback loops turn complex implementations into long-term wins.

Attendees will leave with practical tools to strengthen user adoption, embed quality into processes, and lead ERP projects with the consistency and resilience of a high-performing team.