"Building a Business Case for Accessibility" is all about making the case for making things accessible, even in a challenge environment where it can feel like nobody cares or the odds are against you. The talk dives into why accessibility should be a business priority, including:

Bigger Audience: More customers, more money. Simple math.
Time Saved (and frustration avoided).
Public Perception
Legal & Ethical Stuff: Avoid lawsuits, do the right thing. Seems like an easy choice, but oh, I've got stories...
Employee Retention: Because it's not just about bringing a wide range of people in, but about protecting the staff we already have alongside us.

Make It Happen – Practical steps to actually do it (because “someday” is not a strategy, and "we want to get it perfect first time" is a pipe dream). Advice on how to make progress without getting stuck in the weeds, and how to handle inevitable setbacks.

Typically 60 mins long including Q&A.

Most recently delivered: Feb 2025 for NHS Digital.