The rule that services cannot scale was never about services. It was about founders. A decade of running a tech company, and which constraints turned out to be self-inflicted.

Who it's for: founders, particularly bootstrapped and service-based.

You'll leave with:
- Why founder dependency is a stage rather than a property of the model
- How to make expertise structural so people leaving is a setback, not a hole
- The growth ceiling word of mouth builds, and the three ways out of it