Over a decade ago, Microsoft launched the Azure Marketplace, followed by AppSource as the go-to place for SaaS Business Apps. Since then, cloud marketplaces have evolved significantly. But why should we care? Isn’t this only for big software vendors? Let me open your eyes to the benefits of leveraging these marketplaces, whether you’re a customer, consultant, system integrator, ISV, or startup. I’ll share insights from the field and demonstrate the win-win-win scenarios you can create. From app modernization to exploring new markets, let’s dive into the world of cloud marketplaces together.