Session

Marketing Pre-Day: FY26 Microsoft Partner Landscape: Strategic Intelligence for Market Leaders

FY26 is rewriting the Microsoft Partner playbook. Digitally-led Marketplace sales are up 3x, partner designations have shifted, AI is reshaping go-to-market strategy, and funding models are evolving fast. Partners who understand these changes will lead. Those who don't risk falling behind.

Join Maven Collective Marketing CEO, Erica Hakonson, and MSDynamicsWorld Editor, Jason Gumpert, for a focused, LIVE session designed to help you navigate FY26 with confidence.

Drawing from the 2026 Maven Collective Global Microsoft Partner Benchmarking & Strategic Insights Report and the 2026 MSDW Partner-to-Partner Marketing Performance Survey, this comprehensive session shares survey results from 500+ Microsoft Partners globally.

WHAT YOU'LL LEARN:
* FY26 Designation Changes: How lower thresholds and new specializations impact incentive earning and competitive positioning
* Sales & Marketing Benchmarks: Where top partners generate leads, what buyers expect, and proven ROI metrics for your strategy
* Funding & Incentives: Who qualifies for Microsoft's most lucrative programs and how to unlock FY26's expanded offers
* P2P Collaboration: Strategies SIs/VARs and SDCs/ISVs use to accelerate joint GTM and align sales with marketing
* Untapped Benefits: Hidden FY26 funds, rebates, and AI-driven program opportunities

WHO SHOULD ATTEND:
Partner Marketing Leaders | Business Development Executives | Strategic Alliance Leaders | Partner Program Managers | Channel & GTM Leaders

Erica Hakonson

CEO, Maven Collective Marketing -- The Marketing Partner for Microsoft Partners

Vancouver, Canada

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