No theory. No vendor pitches. Just what's working right now in the Dynamics Partner Channel.

In this rapid-fire session, two Microsoft Partner Marketing Leaders share real AI-driven case studies from ISVs and SIs showing how to drive pipeline, conversions, and scale.

WHAT WE COVER:
Systematized Lead Gen (The Marketing Copilot Approach): Marie Wiese, CEO of Marketing CoPilot, breaks down a framework for ISVs and SIs to build predictable lead generation. Learn how to integrate AI tools to monitor buyer triggers, enrich contact data, and automate personalized multi-channel nurture sequences that book meetings.

Driving Conversions via AEO/GEO (The Maven Collective Strategy): Erica Hakonson, CEO of Maven Collective, shares the next frontier of search: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Discover how to "teach" AI your Dynamics IP so your solutions appear as the trusted answer in Copilot, ChatGPT, Claude, Gemini, and Perplexity searches.

KEY TAKEAWAYS:
* Frameworks, Not Just Features: Move from "random acts of AI" to documented AI marketing strategy.
* The "Zero-Click" Survival Guide: Ensure your content is cited by AI agents even when users don't click through.
* Lead Velocity: Use AI signals to identify high-intent prospects before they fill out a form.

WHO SHOULD ATTEND: Microsoft Dynamics ISVs/SIs Marketing Leaders, Demand Gen Managers, and Business Owners who need to modernize their marketing engine—fast.