Building the right internal platform is only half the battle; driving adoption is the other. 

This talk explores the critical, yet often overlooked, Go to Market(GTM) strategies that are required for successful platform launches. Based on their experience building and launching internal platforms, Erica and David will share practical, actionable techniques for communicating the value of your platform, engaging stakeholders and onboarding users. We'll examine how playbooks for product launches help you drive adoption of your platform.

We’ll discuss strategies for:

Platform Rollout

User Enablement

Feedback Gathering

Diving into gradual rollouts, positioning to drive platform adoption with targeted communication, training programs, and established feedback mechanisms.

By mapping these product launch techniques to platform launches, attendees will learn how to position, promote, and drive adoption of their platform as a compelling business offering.