The success of an internal engineering platform requires more than technical excellence and good product management. You also have to be a marketer. Yes, I know, it is yet another discipline to master, but a little bit of knowledge can take you a long way.

You, the platform leaders, are operating in a challenging market. Your buyers—your fellow engineers—have limited currency and too many things to spend it on. Their currency is their time.

In this lightning talk, I'll share three crucial marketing lessons I learned the hard way to drive internal adoption: building a movement, leveraging the loyalty loop, and being aware of value-based pricing.

Through these lessons, you'll learn how to market your platform internally, driving adoption and maintaining usage to unlock its full potential for your organization. Join me to explore these strategies and become not just a platform leader but a platform marketer.