How do you measure the business value of your observability stack? The formula may be simple: divide your return by your investment, but measuring return in concrete numbers and comparing it to the investment is not so easy. This session will walk you through how you determine the return you get from observability by considering both the technical measures – mean time to recover (MTTR), mean time to detect (MTTD), root cause analysis, availability — and the business measurements – speed to market, customer retention and satisfaction, revenue acceleration, employee retention and satisfaction, etc. We’ll also cover how to measure the investment side, taking into account infrastructure costs, operating costs, licensing/support costs, and people costs.