With Agile the focus is always on Value, but how to measure it? Simple metrics like lead time and the like are easy to measure but unreliable approximations, so instead we turn to more and more complex metrics like NPS, but are these truly more effective?

In this talk we will discuss the huge caveat when using empiricism that nobody seems to notice. We will explore the consequences it has and how being aware of it makes us better at measuring stuff, the right way.
I will show how, by applying an Agile approach, we can radically reconsider the way we measure things, something which presents a huge opportunity for your organisation.

Takeaways:
- why empiricism is not the superpower it is made out to be.
- why grand metrics are a terrible idea in a complex system.
- a new approach to measuring value effectively.