You've come up with something fantastic, a new way of working, improved tooling or the solution to a problem you've been struggling with for a long time.

Sometimes you have to convince non-technicians so they say "yes!" and you get to spend time and money to make it work. So how do you bring your idea understandable and engaging?

Storytelling! Tell your story with an exciting build-up and, if necessary, a strong cliffhanger. Netflix has been doing it this way for years, and now it's your turn. It really works!