When it comes to communicating insights, presentation matters. Quality analysis can easily be overshadowed by disjointed charts and gaudy color choices, while beautifully designed reports can be plagued with confusing navigation and deceptive graphics that obscure the message behind the data.

In this session we'll discuss the key design concepts needed to create appealing yet informative reports, including how to map different data types to the five core aesthetics of Shape, Color, Size, Position, and Text, along with other preattentive attributes. How to leverage the Gestalt Principles of Visual Perception in chart and report composition, and how to avoid the most common pitfalls in data visualization.

With this knowledge you'll be able to present data in a way that resonates with your unique audience but still feels cohesive within your wider organization. Providing accessible and actionable insight to the people who need it most.