Session
Streaming & Eventing for Top Management
Developers love event-driven architecture (EDA) and streaming with the latest technologies—and they’re often the easiest to evangelize.
The real challenge lies in convincing top management and C-level executives of the value of reinvesting in yet another emerging technology and understanding the paradigm shift it brings.
At Allianz in Germany, we've spent years driving the transformation to EDA. Our journey has involved convincing stakeholders at all levels—including upper management—of its tangible business benefits.
In this talk, we’ll share our strategy for promoting EDA across the organization, with a focus on how we successfully communicate its value to top decision-makers.
Key Takeaways:
✅ Different stakeholders require tailored messaging—one size does not fit all.
✅ Communication is critical: leverage all available formats and speak about your topic frequently.
✅ Business cases from other companies are helpful, but internal success stories are even more powerful.
✅ Go beyond technology—tie EDA directly to business processes and outcomes.
Fabrizio Lazzaretti
Managing Consultant @ Wavestone
Zürich, Switzerland
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