In today’s digital age, software quality is measured not only by functionality but by the emotional connection it creates with its users. In this engaging talk, Katie and Molly Richardson draw on their experience building the digital native brand FairyFrens to demonstrate how intentional, emotion driven design can transform technical products into experiences that resonate on a human level. They show that design is not merely aesthetic but a powerful medium for delivering economic, social and environmental value to technical solutions.

By sharing candid reflections and practical techniques, the duo illustrates how integrating user centered design, empathic storytelling and iterative prototyping into the development process can elevate collaboration and boost user engagement. Attendees will leave with actionable insights and tools to craft software that stands apart in today’s competitive landscape and inspires teams to view design as the true currency of innovation and quality.