In today’s digital era, design is emerging as a powerful currency which transforms ideas into emotional experiences and authentic connections. In this session, Kate and Molly share the journey behind the creation of FairyFrens, a pioneering digital native brand that redefined industry standards through intentional emotion driven design. They reveal how every design decision was purposefully made to evoke trust, wonder, and belonging.

Drawing on their unique blend of backgrounds, with Kate offering strategic insights from traditional finance and Molly contributing creative mastery in the arts, they explain how typography, color, interactive experiences, and narrative storytelling were harnessed to shape a compelling brand identity and empower a vibrant community. Through candid reflections on both challenges and breakthroughs, they provide actionable insights on how design can generate economic, social, and environmental value in today’s interconnected world.