Fashion needs to be more inclusive. One of the main challenges in the market today is to contemplate the diversity of bodies in a discourse that delivers brand experience and honesty in relation to sizes that meet real bodies, in all their beauty, variety of proportions, textures, colors, sizes... Allied to this challenge, we have an opportunity brought by video reviews promoted by social networks (Instagram and Tiktok), the so-called fitting room challenges and "get ready with me". What if we took the experience of social networks into the context of ecommerce in a product design that connects the measurements of people using sellers and other users who create content within a community logic? this is Feed Farm, powerd by Figma to the world we would love to live!