It all starts with (high quality) data: knowledge and insights are vital in realising business opportunities and the hype around Generative AI is evolving from a bag of proof of concepts (PoCs) to productive applications. In the past, both, business intelligence (BI) and AI were only accessible to a few specialised teams with the necessary skills (for ex writing SQL, building dashboards, understanding algorithms). But the future is bright for knowledge workers in organisations of all sizes as new patterns emerge and in this talk we're going to dive deeper into the architecture concept of the "Data Intelligence Platform": using metadata, semantics and GenAI to democratise the access to insights to every user with natural language as the ultimate interface. In addition to the concept, we're going to have a look at a reference implementation (live!) and discuss lessons learned over the past 12-18 months.