Historically, developers only engaged behind the scenes by creating softwares. However, today, their role is evolving. They are steadily winning seats at the table, providing a bigger vision for the business, and taking the world by storm.

In this session, we will focus on the traits needed to create and cultivate a collaborative and inclusive culture specially geared toward developers. Beyond the technicalities of the job, and beyond the size of your team, we’ll dig into the benefits of building a trust-based relationship with the developer community and its intrinsic role in the overall value of your products and business. From writing documentation to providing a space for your community to grow, and building a feedback mechanism, we’ll walk through the benefits, and steps needed to embrace an authentic and measurable DevRel Program.