Session

Why Serverless Is the Best Choice for Your Next Greenfield Project - and How to Make It a Success

“Serverless First” frees teams from heavy infrastructure work so they can focus on building features that matter. But what does “serverless” really mean—and how do you know it’s right for your greenfield project?
In this session Florian Lenz will cut through the confusion, using examples like LEGO.com’s ability to handle huge global traffic and Coca-Cola’s vending machines thriving at small scale. We’ll also face the tough questions head-on, examining why Amazon Prime Video ultimately moved off a serverless model.
The takeaway: start simple, deliver quickly, and only switch approaches when your business truly needs it. By starting serverless, you gain the agility to pivot as your product grows—no wasted effort, no unnecessary baggage.

Florian Lenz

Azure Cloud Developer / Architect | Microsoft MVP

Köln, Germany

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