In this talk, I aim to answer a frequently asked question: What's the difference between Sitecore XM Cloud Embedded Personalization and Sitecore Personalize? I'll delve into how Embedded Personalization functions within XM Cloud and highlight both the similarities and differences with Sitecore Personalize. Topics will include the scope of personalization, distinctions at the page and component levels, and data usage limitations in both tools and integration methods. By the end of this talk, everyone will have a clear understanding of when and how to utilize each of these two personalization approaches.