Session

How we built a Personalized Ecosystem to Create Pure Joy for 100+ Million PlayStation Users

Women in Tech Global Conference 2024:
Since its inception in 1994, Sony PlayStation has garnered a dedicated user base of over 123 million individuals. Today, with 60-80 million monthly active users on our platform, and a surge during peak holiday seasons, we are committed to providing highly personalized and engaging experiences to our passionate gaming community. This dedication is fueled by our robust machine learning models, experimentation platforms, and real-time data analytics systems, all geared towards catering joy to our users.
This session aims to provide valuable insights into advanced technologies, data-driven insights, innovative strategies, and the transformative power of personalization in the gaming landscape. The attendees will walk away with an overview of the architecture of real-time ML-driven personalized systems.

Gaganjot Kaur Kang

Sony Interactive Entertainment (PlayStation), Staff Software Engineer

San Francisco, California, United States

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