A brief intro to using data services in a data lake for selecting and distributing content for marketplaces and online publishing better than a human...

The session will start with what a data lake is and how it is used in a traditional context.

We will go through concepts like the data pipelines and the potentially different data types that a business would want to store in the data lake.

Next we will discuss services like AWS glue and Athena that provide an abstraction to query data in your lake.
Then we can discuss the actual use case for leveraging this new layer of data, particularly for distributing content to various channels.

Some technical knowledge is required, specially familiarity with aws services.