Session
NFTs for brand authentication and data collection
How NFTs can be used as serial numbers to unlock almost anything: streaming video, podcasts, ebooks, software. Why this is useful for brands to collect data on their consumers, and provide value to consumers in exchange for their data.
NFT.London use case with marquee brand. How we embedded a web3 streaming player into the NFT.London website. Captured wallet addresses in exchange for streaming exclusive content. Provided analytics to brand which they can build allowlists with for future NFT activations.
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