Future of Digital Experience would be driven by the intersection of Content & Context, where Context would take the lead.

In the talk we would explore how multi experience marketing across Web, Mobile, Wearables, Voice, Digital Displays would be an integral part of day to day job of a marketer.

Consider this:
--> In 2020, there will be 4.2 billion digital voice assistants being used in devices around the world. Forecasts suggest that by 2024, the number of digital voice assistants will reach 8.4 billion units – a number higher than the world’s population.

--> Sales revenue from wearable devices is projected to grow from around 16 billion U.S. Dollars in 2016 to around 73 billion U.S. dollars by 2022.

--> McDonalds is adding 1000 kiosks per quarter for self-ordering and checkout since 2018 and acquired Appente to boost voice tech on these devices.

The web we know today would become a smaller subset of the future web very quickly! And marketers all over the world are realizing that slowly and rushing to change the content strategy to bring more context!

What is that? And how it would impact marketers globally is the heart of this talk!

Here are some key takeaways:
--> Why a contextual content strategy is critical for marketers in today’s world
--> Examples of Multi Experience marketing in the enterprises
--> How the shape of marketing campaigns would change in the multi-experience world?
--> The basics of optimizing your campaigns & content for voice, wearables and digital displays
--> How and Why to make your content future proof
--> Why AI should be your next strategic investment